Here is a list of five things you should be emphasising to ensure you have an edge over your competitors;
1. Make it about meaning, not just money.
There is solid research indicating that job seekers often look for roles that bring meaning to their lives compared to those that pay more, particularly millennials. In the past ten years, an individual’s career has become an extension of their personal brand; people are yearning to connect the dots between their values and their daily actions, and work is a big part of this. Recognising and promoting your business’ purpose and values can set you apart from the rest. So get clear on what matters to you and how this connects to the decision making process of potential recruits. An example of this is understanding why you do what you do, but perhaps even more than that, who you are doing it for. A good question to know the answer for is; beyond making money, why does this company exist? Answer that, and you’ll be ready to engage people for more reasons than the size of their pay packet alone.
2. Commit to growing them as a professional and as a person.
People will work for you for less money if they know that they will grow massively during their time with you. So double down on your commitments to investing in their skills and their character as a budding entrepreneur or highly skilled contributor. Being a start-up means you have way more flexibility in how you do what you do. Use your ‘low process’ environments and ‘open-door policies’ to their advantage. And take the time to understand where they want to go in their life and career. Anything you can do to support them on that long term journey will be a reason for them to sign up to work with you now. And remember - growth and development aren’t just limited to skills! Show them how to develop their whole self too, through smart investments and a culture of emotional intelligence, self-regulation and clear communication. After all - no one really wants to sign up for a job that promises the world but will cost them their health, their friendships and their self-respect. Give them that, and you will win every time.
3. Give them real work to do.
By committing to giving them real work, with real clients, with real autonomy will be one of your greatest leaps of faith as a start-up lead. But it is a commitment that will win people to you. By giving people real work to do, you can fast track their career goals by years compared to other larger organisations where they will have to ‘get in line and wait their turn’. So share with your prospective employees how you plan to include them in the real stuff: leadership meetings, executive coaching, exposure to business planning and strategy plans and working closely with all departments.
4. Make them an insider.
Your prospective employees aren’t just looking for a paycheque and a place to clock hours - they are looking for a community to be part of. Welcome them into that community! Right from the start, connect them with your tribe and get them plugged into the circles that you move in. It will make them feel part of something much bigger than just your team, but it also will serve to keep them more securely attached to your business over the long term.
5. Show them that you are real.
As the leader, you set the tone for the culture and habits of your entire business. So walk the talk and embody the values that you have hanging on the wall. Nothing will alienate prospective talent from your team faster than a clear misalignment between what you say you are about and how you show up. Be real, be honest, be genuine and you will inspire trust and loyalty in a way that is very hard to come by in big and established businesses.