Given the state of the world in which we find ourselves, it’s never been more important for companies to understand and moderate their impact on the world.
'Doing well by doing good' can be a strategy that works to drive results, not a mere cliché or buzzword - But how do we make the choice between profit and purpose?
We need to stop 'managing' change and start driving it. We need to design brands that stretch far beyond the status quo to become the obvious choice for consumers and employees. As a global strategy consultant driving change innovation, Dominic Thurbon challenges the implicit assumptions that are running rampant in our lives and our companies.
According to Havas Media’s Meaningful Brand index, consumers wouldn’t care if 75% of brands disappeared tomorrow. So, the real question is: is your brand one of the 75%, or the 25%?
Silos – they are a part of any large corporation – and they are the enemy of innovation & creativity.
Too often, in the big telecommunications companies, you will find marketing on one floor, distribution in a different building, sales on an entirely different floor, possibly even split across different states.
And what falls down the gaps? Genius ideas, a wealth of knowledge and team morale.
Why Financial organisations that work together do better
Ever come to the end of the week, looked at your in-tray and thought 'gee, I could really use an extra day this week'? Well, according to the global CEO survey, workers in knowledge organisations spend up to 25% of every day looking for information. Twenty-five per cent.
So there's your extra day, right there!
As a Telecommunications company you already pride yourself, on connecting people so that they can communicate more effectively, but are you tapping into the wisdom that can be found within your organisations network. In this video Dom Thurbon, discusses how to use social networks internally to increase communication, team work and the overall performance of your organisation.
Pretty much all of my clients around the world are trying to change things, whether it be finding efficiencies, changing the way managers or staff work or trying to reach customers in news ways.
And pretty much all of them are finding it hard.
Some people say that selling is all about personal influence, some say it is about the art of persuasion, others say it is about 'the hard sell'.
I've worked with sales teams around the world and I can tell you if you're making it about these things you're making it harder than it should be. I think we place over-emphasis on old-school Cialdini-like approaches to influence and reciprocity, and spend too little time on leading edge insight into the neuroscience of human behaviour and decision-making.
More and more businesses are adopting new emerging 2.0 web technologies in order to facilitate and encourage collaboration inside their organisations.
In this video Dominic Thurbon shares with us three tools which he refers to as ‘The Holy Trinity of Collaboration’. When these three tools are put to use inside businesses they drive innovation, increase productivity and ultimately enhance staff engagement.
Dominic Thurbon works with companies to help them embrace new emerging technologies and deal with the rapidly changing future of the work place. With web 2.0 continually progressing, the need to collaborate across traditional business units to achieve collective outcomes has never been greater. In Dominic’s speaking demo you will get the sense of how this can achieved through the implementation of silos and disorganised collaboration.
I had a great conversation with Ken Wallace on the weekend, who's not only a cracking screenwriter but also has the pleasure of being my brother-in-law. He has recently had his second child, and was saying how he thinks in general people consider the way that they parent, 'normal'. Everyone else does it incorrectly or abnormally.
That is, you become your own benchmark for what is 'normal'. Everything else is a bit wacky or, often, 'dysfunctional'. There is such wisdom in this – it is not just parenting, it's everything. We become our own benchmark for what 'normal' all the time. And then we get caught up in diagnosing problems with others; we talk about how people need to change and improve and fix things.