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Dominic Thurbon

Dominic Thurbon has cracked the code for making change happen, with the ultimate formula to drive innovation, future-proof your workforce and design brands that really matter.

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We need to stop ‘managing’ change and start driving it. In a world of increasingly rapid and profound disruption, our ability to understand the forces of change that are reshaping our markets, and build strategies to respond to them, is critical to our ongoing and sustainable success.

Dom Thurbon is a partner at EY with over 13 years’ experience helping global organisations make sense of and navigate change. He is an internationally engaged thought leader in the fields of innovation, behaviour change, education and community investment, and his work has spanned Asia-Pacific, the Americas and Europe with clients such as Apple, Commonwealth Bank, IBM, Microsoft and Johnson & Johnson.

Dom was founder and Chief Creative Officer at Karrikins Group, a behaviour change agency he grew from the ground-up to over 100 full-time staff delivering programs in over 15 countries. A business leader ‘in the trenches’, Dom has lived first-hand the practical, day-to-day challenges of growing a business in a rapidly changing market, and creating a purpose-driven company that makes a real impact on the world. He is also a founder of Educator Impact, a technology company driving improved teacher performance through 360o data-driven feedback.

Dom has been architect of multi-award winning behaviour change programs that reach nearly 1 million people per year, and researched and authored best-sellers and white papers on subjects as diverse as purpose-driven leadership, strategy, innovation, competitive advantage and behaviour change.

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Watch me...

Dominic Thurbon - DARE to Change!
The Challenges Facing Educators Today
Sydney DARE Speaker Showcase Highlights
eVideo Program

eVideo Program

If you knew what you knew...... you'd be unstoppable!

This fascinating eVideo series teaches your leaders and teams to become an unstoppable force for innovation and change in any business, ensuring that innovation flourishes and talent is attracted to and rewarded by your business.

Matter

Matter

Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated organization.

In Matter, Dom Thurbon, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value—your edge of disruption—at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found.

Purpose - Aligned Leadership

Purpose - Aligned Leadership

Purpose is the answer to the question: “Over and above making money, why does our organization exist?” The answer to this question should be informed by the unique contribution that your organization aspires to make. Sounding good is not enough. For a purpose to be of true value to a company it must, for example, be: But although this is a simple question, many companies and leaders struggle to answer it in a way that is truly valuable. One reason for this is that many leaders confuse definition with process. Although purpose answers “why?”, simply asking this question is typically not sufficient to generate a useful answer.

A good answer must be more than a nice sounding platitude, or an abstract goal. It should exist as a filter for all organizational decisions and practices; and should be embedded into the way that you and your employees do business every day. If not, you may have a marketing slogan that you call ‘your purpose,’ but it won’t contribute any value to your organization beyond some nice copy

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